In what he promises will be "...the biggest, most outrageous marketing event EVER!," Armand Morin will host Big Seminar X October 5-7 in Atlanta, Georgia. This is the 10th edition of his popular series of internet marketing seminars. Registration is now open and interested internet marketers can sign up to get more information and receive 12 FREE Teleseminar Marketing Lessons.

"X"s will run wild at the 10th Big Seminar. Highlights of this event include...

Copywriter Michel Fortin released a 52-page document today outlining his predictions for the future of online sales copy. In the document, Fortin shares an analysis of the trends he's seeing "that’s going to affect online copywriting in significant ways."

The report is free to download and is available at Fortin's blog.

Copywriter Michael Fortin's latest blog post covers his 4-step system for creating articles and/or blog posts. The second step of his system is where Fortin creates the article's skeleton outline. "This allows me to see, at a glance, the flow of the article and then reorganize them so there’s a better structure and organization of ideas", says Fortin. "As you know, some points within an article are best mentioned in strategic locations within the article, and the outline allows me to do exactly that, even before I start writing." Read more about Fortin's 4-point system on his blog.

Copywriter Michel Fortin has been seeing a trend in blogs that have multiple authors. Inspired by this trend, Fortin has launched a new blog whose contributing authors are all respected copywriters -- including David Garfinkel, Gary Halbert, John Carlton, Ray Edwards, and many others. "Called 'Copywriters Blog' at CopywritersBlog.com, this new blog is written not by one or two, but by close to 12 copywriters", says Fortin.

On the same post as his announcement, Fortin also includes a list of the copywriting blogs from his RSS reader that he visits frequently. "I highly suggest that you visit the following blog and subscribe," Fortin recommends, "at least to their RSS feeds."

Read Fortin's announcement and list of blogs here.

In his recent blog post, copywriter Michel Fortin offers pointers on the appropriate use of pressure in your copy. As Fortin elaborates, "Never pressure people to PUSH them into purchasing. Instead, use pressure to PREVENT them from procrastinating." Fortin continues by adding, "As the saying goes, 'People don't know how much they want something until it's about to be taken away from them.' Look at it this way: if you give a chance for your prospects to procrastinate, they will." Fortin also emphasizes the need to have a genuine 'reason why' to back up your use of pressure, and offers suggestions on how to maintain your credibility in the process. Read Fortin's full commentary on his blog.

On December 8-10, Matt Bacak and Shawn Casey will be hosting Marketing Madness Live in Atlanta, Georgia.  The seminar will feature speakers Adam Ginsberg, Jason Oman, Drew Miles, Tellman Knudson, Perry Marshall, Armand Morin, Michael and Sylvie Fortin, and Mike Filsaime. Cost is $97 and registration is available at the Marketing Madness Live website.

Copywriter Michel Fortin has unearthed an audio of a lecture given by the renowned Dr. Robert Cialdini discussing the six priniciples in a lecture given at Arizona State University. Visit Fortin's blog for the link to the audio.

Master copywriter Michel Fortin talks about mastermind groups versus support groups, and how the difference is crucial. Fortin writes, "Many people automatically assume that a group of people wanting the same thing is the same as a group of people doing the same thing or thinking the same way. Not true, and I’ll come back to this. The premise behind Hill’s lesson is not to have a group of likeminded people, but a mastermind group. The difference is subtle, but significant." Read Fortin's full commentary here.

Continuing with their 14-part teleseminar series, Lynn Carnes and Natalie Judd interview master copywriter Michel Fortin. The call will be held on Thursday October 12, and is free of charge. Registration is available at the Internet Master Series website.

On his blog, copywriter Michel Fortin made a post entitled "Put Your Copy To The Test". It starts out extolling the virtues of testing, but then continues on to reveal the characteristics of winning headlines. In his post, Fortin discusses his results with using different fonts and colors. He also discusses five headline types that have produced the best results. Read Fortin's blog post here.

Copywriter Michel Fortin points out that there is really only one measurement that counts in the effectiveness of your copy, and that is whether or not the visitor took action. Fortin offers three very important elements your copy should be incorporating to produce results. View the article on his blog here.

Copywriter Michel Fortin explores this oft-debated topic in his recent blog post. Fortin discusses how reader patterns and intents are different with the Internet as opposed to other mediums, and how that has an effect on the headline. Read his blog post here.

Copywriter Michel Fortin explains why a ketchup stain can ruin your copywriting in the latest entry on his blog. He also discusses why your visitors are unconsciously trying to click away, and the right way to describe your product.

It's a long entry, but be sure to read the questions at the end.

Can Readers Crack Your Code? on Michel Fortin's blog