Jeff Walker has released a new case study for his highly successful Product Launch Formula.  Walker's product teaches how to plan and execute an Internet Marketing product launch for maximum results.  In this case study, Walker presents Pat and Melissa Kieran who used Walker's course to launch a product whose proceeds did more than Pat's day job at the time.  View the case study here.

Jeff Walker has released a fourth video in his series of case studies describing how the Product Launch Formula was used. This video discusses a launch during the holiday season and how an affiliate launch produced additional sales. Jeff also describes the impact of pulling the product off the market.