On Tuesday October 2nd, 2007 in New York, ClickZ will host an e-mail marketing conference entitled ClickZ Specifics: E-mail Marketing.  This event is billed as a "one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects."

MarketingSherpa has published a case study where Motley Fool went from a double opt-in to a single opt-in approach and increased their paying subscribers by 45%. The study also points out that although conversion rates did go down as a result, overall sales increased. Read more about the study at MarketingSherpa.

On Monday, December 11th at 1 pm ET, ClickTracks Founder and CEO John Marshall will be explaining the "various types of exits that occur and the valuable information you can extract through proper exit analysis." Marshall will be touching on why tracking exits is important, the different types of exits you should be tracking and how to reduce exit rates. There is no charge for the teleseminar, and registration is available at ClickTracks.

On Tuesday November 28th at 10 am ET, ClickTracks will be holding a free online class to "teach you techniques for designing HTML emails that improve rendering in email clients and inspire action". The class will be conducted by EmailLabs' Director of Consulting Services, Stefan Pollard, who will be covering how to design and code your HTML for optimal delivery, reducing the spam signature of your message, combining text with images to improve readability and layout tips for preview panes. There is no charge for the class, and registration is available at ClickTracks.

On November 21st at 7 pm ET, Heather Vale will be sitting down Harris Fellman to discuss the power of Joint Ventures.  Fellman has successfully used Joint Ventures to make $250,000 in just the past 10 months alone.

"There's nobody better to tell you how to start with nothing and end up one of the newest online gurus in less than a year!" says Vale.  "You'll find out exactly how he did it, and how Joint Ventures allowed him to leverage his resources into even bigger success."  Registration for the show is free and avaliable at the Internet Marketing Unwrapped website.

In his recent blog post, Tellman Knudson shares some advice you should always keep in mind when building a list.  Knudson advises to know the mindset of your members, avoid processes where subscribers have to opt-in twice, and to keep in mind the type of list you're building. Knudson explains why each these are important in his post.

Michael Cheney has launched his new list building product that shows "how to start from scratch and get your own list of rabid buyers in just 11 days", according to Cheney.  The product offers video tutorials that walk readers step-by-step through the process of creating and profiting from a list.  More information is available on the product's website.

Jim Edwards sits down with Ryan Deiss in this video interview on lead generation. In the interview, Deiss describes the distinction between list building and lead generation, and continues with strategies on how best to qualify leads. Deiss also covers ways to at least cover your lead generation costs, if not even make a few bucks in the process. See the full interview here.

Ryan Deiss is offering 3-day intensive on building highly-profitable e-mail lists to be held in Dallas, TX on November 17-19, 2006. The workshop will be divided into 10 sessions and cover a variety of topics, including: how to build an automated lead generation system, advanced list-building strategies, how to get other people to build your list for you, how to have a massive list even if you don't own a product, how to maximize the value of each subscriber, how to broker leads to big business for big returns, how to use CPA networks to accelerate your list fast, and proven conversion strategies.

Deiss is offering a $1,000 discount for those that enroll by November 1. More information on the intensive is available at the Ultimate List Building Bootcamp website.

On September 18th at 9pm EDT, Tellman Knudson will be conducting a teleclass on how to exponentially build e-mail lists. Knudson is particularly seeking potential JV partners with lists of 500 or more to be part of the call. Registration is free and available at www.overcomeeverything.com/classified.

As part of her "sweetie" series of lists, Alice Seba recently launched "Email Marketing Sweetie" with tips on how she uses short, friendly emails to build her business (without advertising in her newsletters). Seba's tips are available at www.EmailMarketingSweetie.com.

Justin Premick has posted some pointers on the AWeber blog about using images in your HTML e-mails. Premick reviews the advantages of images and offers four strategies to minimize the drawbacks. See Premick's full commentary here.

Not all punctuation mind you, but Tom Kulzer of AWeber recommends marketers stop using punctuation within words (such as "f.ree" and "pro^fits" as a way to get around spam filters. Kulzer says this actually develops a "spammer" reputation in the eyes of not only your readers, but also with their ISPs, since these are the same techniques that actual spammers use in attempts to circumvent filter mechanisms. Read Kulzer's full blog post here.

Matt Blumberg of Return Path reports on some sobering statistics. According to results from a company survey, over 1/3 of respondents stated they have hit the 'Spam' button as a way to unsubscribe from opt-in e-mails. View Blumberg's post here.

On August 10th at 3 p.m. EDT, Anne Holland and Stefan Tornquist of MarketingSherpa are hosting a B-to-B teleseminar. Topics include podcasting, blogs, lead generation, search and e-mail marketing and effective ways to reach Fortune 1000 execs. Registration is free and available at MarketingSherpa. Participants will receive a 13-page PowerPoint presentation upon registration.