As part of their ongoing Copywriting Mastery teleseminar series, David Garfinkel and Tim Erway will be teaching important techniques to save you time in authoring your copy. The teleseminar will be held on November 9th at 9 pm ET, and is slated to cover a variety of topics including: magic words to keep your readers 'riveted' to your copy, simple questions to cut hours off your writing time, shortcuts to zeroing-in on powerful buying hot buttons, and many more techniques to drive traffic at your copy. Registration for the event is free and available at The Copywriters Guild.

On Thursday November 2, David Garfinkel and Tim Erway will host a teleseminar to present an "exact step-by-step blueprint for conjuring up riveting copy". Topics to be covered include the '10 Magic Words' to rivet prospects attention, 6 proven methods for generating qualified traffic, a formula for writing sales letters, writing squeeze pages with 6 'proven secrets', and more. Registration for the teleseminar is free and available at The Copywriters Guild website.

Copywriter David Garfinkel recently interviewed Tim Erway and Jesse Jameson, authors of a new course entitled "$30K in 30 Days". For the course, Erway and Jameson assembled a cast of accomplished marketers to discuss how those marketers would start over from scratch if they had to. The authors share many important tips on the call. According to Garfinkel, "I frankly got more out of the one-hour interview than I have out of many highly-touted, high-priced "big name" marketing seminars from old-school guys.". Listen to the teleseminar recording here.

David Garfinkel uses Al Gore's new movie 'An Inconvenient Truth' to illustrate the benefits of telling an emontional and personal story in your copy. View David's commentary on his World Copywriting Blog.

David Garfinkel writes on his blog to pass along a great article about the benefits of storytelling even for commodity retail products. The article's authors use Perrier as an example of how storytelling has helped the company escape having to compete on price. Visit David's commentary on his World Copywriting Blog and the full story at Advertising Age.

In his recent blog post, Garfinkel discusses three reasons why testimonials are important and explains why each is critical to keeping the reader engaged in the copy. Read Garfinkel's blog post here.