While most people are scrambling to figure out what is true and what is hype on the Internet, Kathleen Gage aka The Street Smarts Marketer™ has gathered together 10 tops experts to educate, inform and entertain listeners during her newest program, The Top of Their Game Expert Teleseminar Series. Join leading experts in the world of Internet Marketing, Authorship, Social Networking and more. Absolutely FREE! Starts May 20th and runs through September. Each session will feature one of the following experts.

Callan Rush - The Maven of Motivation

Christina Hills -The Shopping Cart Queen

Jeff Herring - AKA The Internet Article

Guy Justin Livingston - The marketing maverick and renegade sales guru.

Peggy McColl – New York Times Best Selling Author

Dotsie Bregel - Founder of the National Association of Baby Boomer Women

Willie Crawford - Founder of the Internet Marketing Inner Circle

On Tuesday October 2nd, 2007 in New York, ClickZ will host an e-mail marketing conference entitled ClickZ Specifics: E-mail Marketing.  This event is billed as a "one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects."

Alice has launched a new copywriting course today that teaches how write persuasive copy without going over the top with pushy, cut-throat tactics. The course comes with step-by-step software to quickly and easily creating your marketing message.

To learn more about the course, visit the Copywriting Sweetie website.

Copywriter Michel Fortin released a 52-page document today outlining his predictions for the future of online sales copy. In the document, Fortin shares an analysis of the trends he's seeing "that’s going to affect online copywriting in significant ways."

The report is free to download and is available at Fortin's blog.

Copywriter Michel Fortin has been seeing a trend in blogs that have multiple authors. Inspired by this trend, Fortin has launched a new blog whose contributing authors are all respected copywriters -- including David Garfinkel, Gary Halbert, John Carlton, Ray Edwards, and many others. "Called 'Copywriters Blog' at CopywritersBlog.com, this new blog is written not by one or two, but by close to 12 copywriters", says Fortin.

On the same post as his announcement, Fortin also includes a list of the copywriting blogs from his RSS reader that he visits frequently. "I highly suggest that you visit the following blog and subscribe," Fortin recommends, "at least to their RSS feeds."

Read Fortin's announcement and list of blogs here.

In his recent blog post, copywriter Michel Fortin offers pointers on the appropriate use of pressure in your copy. As Fortin elaborates, "Never pressure people to PUSH them into purchasing. Instead, use pressure to PREVENT them from procrastinating." Fortin continues by adding, "As the saying goes, 'People don't know how much they want something until it's about to be taken away from them.' Look at it this way: if you give a chance for your prospects to procrastinate, they will." Fortin also emphasizes the need to have a genuine 'reason why' to back up your use of pressure, and offers suggestions on how to maintain your credibility in the process. Read Fortin's full commentary on his blog.

In his most recent blog post, Willie Crawford explains how he's used pictures of children with great effect in his sales copy. He calls the technique 'The Alex Factor', named after his granddaughter, where he's incorporated her picture into his sales letters.

As part of their ongoing Copywriting Mastery teleseminar series, David Garfinkel and Tim Erway will be teaching important techniques to save you time in authoring your copy. The teleseminar will be held on November 9th at 9 pm ET, and is slated to cover a variety of topics including: magic words to keep your readers 'riveted' to your copy, simple questions to cut hours off your writing time, shortcuts to zeroing-in on powerful buying hot buttons, and many more techniques to drive traffic at your copy. Registration for the event is free and available at The Copywriters Guild.

On Thursday November 2, David Garfinkel and Tim Erway will host a teleseminar to present an "exact step-by-step blueprint for conjuring up riveting copy". Topics to be covered include the '10 Magic Words' to rivet prospects attention, 6 proven methods for generating qualified traffic, a formula for writing sales letters, writing squeeze pages with 6 'proven secrets', and more. Registration for the teleseminar is free and available at The Copywriters Guild website.

Brian Clark presents 5 strategies you can use to close your copy in style. Clark writes, "Endings are crucial because the last impression you leave with people is the most important, both in terms of response and emotion. That’s why having a clear understanding of what your goals for the piece are, and knowing where you’re going when you start, are the keys to going out with style." Read Clark's full commentary here.

On October 26 at 8 pm ET, Lynn Carnes and Natalie Judd will interview Joe Vitale as part of their ongoing Internet Master Series teleseminar program. In the interview, Carnes & Judd will be discussing "Hypnotic Writing" with Vitale and will cover such topics as how to easily write hypnotic sales letters, ads, press releases and more. They will also be covering Vitale's 5-step method for creating wealth (or achieving any other goal) in your life. The teleseminar is free, and registration is available at the Internet Master Series website.

Continuing with their 14-part teleseminar series, Lynn Carnes and Natalie Judd interview master copywriter Michel Fortin. The call will be held on Thursday October 12, and is free of charge. Registration is available at the Internet Master Series website.

Brian Clark contends that traffic is not the primary problem facing online marketers... but rather it's trust. Clark provides several quick pointers to build trust and also discusses the important role tutorials have to play in building trust. View Clark's full commentary here.

On his Copyblogger blog, Brian Clark offers 10 different ways to phrase an attention-grabbing headline. With each template, Clark provides three examples to get a feel for the possibilities. View Clark's full commentary here.

On his blog, copywriter Michel Fortin made a post entitled "Put Your Copy To The Test". It starts out extolling the virtues of testing, but then continues on to reveal the characteristics of winning headlines. In his post, Fortin discusses his results with using different fonts and colors. He also discusses five headline types that have produced the best results. Read Fortin's blog post here.